Carousel Ad Optimizer

The Carousel Optimization Engine uses sophisticated algorithms to pick the right advertisement at the right time. Carousel is the ultimate technology for maximizing the CTR and the ROI of any Online Advertising Campaign.

Web advertising has two main problems: generic advertising which is not contextualized does not work and the target can be very variable. According to the exploration-exploitation principle, Carousel sometimes chooses an ad which is not seen as optimal to assess whether this is true or not, or whether it has been undervalued incorrectly, or that now it has a renewed potential that has not been put to the test because it has been labelled as inadequate.

In any case, Carousel gives a chance to even those ads which have been seen as not optimal. In this way, vicious circles are avoided in which a poor performance causes a lack of impression for a banner, and there is no longer a way of coming back.

In the document below you can find more technical information about Carousel Ad Engine:
Carousel For Advertising - Technical Info

Read detailed information in Carousel For Web Advertising